mcap.psawire.com (a service of PSN – The Public Service Network) is an online media clearinghouse designed exclusively for use by state and local nonprofit and government entities. These client agencies benefit by receiving access to low-cost media channels that target their designated communities and coverage areas for the distribution of public service announcements (PSAs).
The mcap.psawire.com service drives down media prices by leveraging the aggregated buying power of thousands of nonprofit organizations and government agencies on a nationwide, regional and state basis. This means that qualified organizations can take advantage of rates up to 80% less than they might negotiate for use by their individual agency.
All PSAwire media programs are offered to member agencies at exclusive, low-cost PSN nonprofit and government rates.
Specialists in nonprofit and government public service (PSA) campaigns
Successfully marketing and distributing nonprofit and government PSAs for 13+ years
Guaranteed PSA distribution via 200,000+ media outlets nationwide
Weekly Nielsen tracking and reporting provided for TV & Radio programs
All TV and Radio campaigns receive regular monthly reporting on campaign outcomes along with the final report
PSN Management has more than 75 years of industry experience
Channels contain built-in earned media value with significant ROI
Low-cost, PSA only rates with guaranteed reach and $millions in campaign ROI delivered for most campaigns
Services reach consumers at key decision-making points
Traditional and digital media channel options
Online search and display network campaigns (Google Analytics, Adwords and more)
Broad and niche geographic and demographic targeting
Award winning video, audio and print PSA production assistance, if required
Billions of media impressions served for client campaigns
For the past fourteen (14) years, PSN has provided integrated marketing and communications services in support of public awareness and education campaigns for federal government agencies and nonprofit organizations. Over the years, the company has developed and managed numerous award-winning campaigns that have resulted in measurable success and exceeded client expectations. This past experience has provided PSN with the proficiency and perspective necessary to continue to drive successful media placement in an extremely competitive marketplace for earned media and donated PSA airtime.
PSN management has witnessed many changes during its more than 75 years of combined experience in the media and communications industries. The team has impressive past performance qualifications working with a variety of channels, including satellite, Internet and mobile technologies. Another benefit to our clients is PSN’s constant daily contact with broadcast stations and networks, which ensures its ability to place media for client campaigns. The PSN brand has earned industry-wide trust from traditional broadcast and new digital media outlets by providing high quality content from vetted and qualified nonprofit and government awareness campaigns.
PSN has continued to monitor and transition its procedures to meet industry best practices when it comes to evolving distribution, packaging and tracking technologies that better serve its client, station and network relationships.This includes client reporting from trusted sources using the most up-to-date and accurate ad valuations and metrics. In addition to our traditional out-of-home capabilities (airport dioramas, transit and other outlets), the company continues to add digital channels that provide clients with guaranteed ad placement in prime positions electronically at the lowest rates possible with limited impact on the environment. These channels also often have the added benefit of enabling clients to track their audience engagement via Google Analytics.
The bottom line, PSN will deliver major media participation for your outreach campaign, ensuring that the message will reach and engage the target audience and exceed program goals and objectives.