PSN Entertainment offers government agencies and nonprofits the ability to deliver public service messages or Public Service Announcements (PSAs) to highly targeted consumers via online entertainment sites including Ticketmaster.com and Livenation.com. Participation in PSN Entertainment can also be leveraged to include associations or endorsements from celebrity performers and professional athletes, to strengthen the impact of the message delivery. PSN Entertainment reaches consumers who are exploring or attending live entertainment events, in ways that capture their attention and encourage response. Messages are delivered when consumers are on digital platforms facilitating click-through traffic to an organization’s website or social media network while in the presence of family or friends, deepening the impact of the delivery, provoking conversation and interaction among those consumers.
How it Works:
Your message is delivered to consumers throughout the process of considering and consuming live entertainment:
How it Delivers:
PSN Entertainment campaigns will run over the digital network until specific reach and frequency is delivered. PSA campaigns may also be customized to deliver target audiences through association with specific live entertainment venues, artists and/or tours.
- Top recording artists
- Top entertainment venues
- 111+ million opt-in database
- Access to one of the Top 5 e-commerce sites
- Multimedia, integrated solution
- Ability to target based on specific demographic characteristics
- PSA rates for nonprofit and government entities
- Available on GSA Schedule